Layrite’s Cement Matt sets itself apart from other high-hold styling products with its matte finish and all-day pliability. When applied to towel-dried and dry hair, this water-soluble clay allows for high-elevation styles like pomps and quiffs without unwanted shine or shell-like rigidity. The result is a natural, effortless look. Of course, the Cement Hair Matt wouldn’t be a Layrite product without its flake-free, water-based formula and its energizing signature vanilla scent. Grab a jar of this phenomenal grooming product and see what you’ve been missing.